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As luck would have it, Spark Networks was seeing its users move to mobile-first platforms, and the company was lacking a mobile strategy. STRV ended up selling The Game to Spark Networks, a global dating company. But with Tinder simultaneously releasing their swiping hit, our plans got steamrolled. A user saw three profiles and had to choose one, then came the next three, and so on. That solution? The Game, STRV’s first own venture into dating apps. There was no balance or control over who’s messaging you. For one, it was slow opening up profiles one by one, messaging at random, etc. “Our idea was that users should be able to connect differently than just picking out of a bunch of people,” explained Martin.
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It was a pre-Tinder era, and something was missing. Some had mobile apps, but they were just heavy, old-school copies of the web platforms. These sites were based on users seeing a large grid of profiles, picking who they wanted to contact, and going in cold. STRV began toying with a mobile-first dating app in a time of dating websites. There are too many client projects to discuss in one article, so let’s focus on the dating apps we’ve made from scratch, and how it happened. STRV Co-founder Martin Stava and Frontend Platform Lead Danny Kijkov STRV FINDS A MATCH IN DATING APPS But before we get into the details, a little about how this dating app craze at STRV began. To gather as much information as possible, we spoke to STRV Co-founder Martin Stava, Frontend Platform Lead Danny Kijkov and Surge CEO Jakub Sedlak. And over the years, we’ve been able to categorize all of these learnings into ten main categories. We’ve seen surprising successes that slowly exposed patterns which we now use as guides. We’ve seen thrilling ideas fail and have had to figure out why. We’re constantly surprised by the ideas that our partners bring our way, ideas that give us new territories to explore in a world we know so well.Īt this point, it’s fair to say we’ve learned a lot. What makes dating apps exciting for designers and engineers is that the fundamental concept is simple yet malleable. As of today, STRV has built a number of its own top-rated dating apps (like Surge and Zoe) and has helped create or expand more than 15 dating apps for our partners-including some big names we’re not at liberty to mention.
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